Last Updated: September 10, 2026
The Dwellings at River Rock (“The Dwellings,” “we,” “our,” or “us”) respects your privacy and is committed to being transparent about how information is collected and used when you visit our website, make a reservation, stay with us, subscribe to our communications, or interact with our advertising.
This Privacy Policy explains the types of information we may collect, how we use it, the third-party services that help us operate our website and business, and the choices available to you regarding your information.
1. Information We Collect
We may collect personal information that you voluntarily provide to us, including:
- Name
- Email address
- Telephone number
- Mailing or billing address
- Reservation and stay information
- Guest information
- Payment and transaction information
- Guest preferences and special requests
- Communications you send to us
- Newsletter subscription information
- Information submitted through forms on our website
We may also automatically collect information when you visit or interact with our website, including:
- IP address
- Browser and device information
- Operating system
- Pages viewed
- Links or buttons clicked
- Referring website or advertising source
- Approximate geographic location
- Date and time of visits
- Website interactions
- Advertising and campaign attribution information
This information may be collected using cookies, pixels, tags, scripts, and similar technologies.
2. How We Use Your Information
We may collect personal information that you voluntarily provide to us, including:
- Process and manage reservations
- Provide lodging and guest services
- Communicate before, during, and after your stay
- Send reservation confirmations and guest notifications
- Process payments and transactions
- Respond to questions and customer service requests
- Maintain reservation and business records
- Improve our website and guest experience
- Understand how visitors use our website
- Measure website and advertising performance
- Understand how visitors found The Dwellings
- Measure conversions from advertising campaigns
- Create and measure advertising audiences
- Deliver relevant advertising
- Send newsletters and promotional communications to subscribers
- Prevent fraud, misuse, and security threats
- Comply with legal obligations
3. Reservations and WebRezPro
The Dwellings uses WebRezPro as its reservation and property management system.
When you make a reservation, information such as your name, email address, telephone number, stay dates, guest information, preferences, special requests, transaction details, and other reservation-related information may be collected, stored, or processed through WebRezPro.
Payment information associated with reservations may also be processed through WebRezPro or integrated payment processing providers. The Dwellings does not necessarily receive or store complete payment card information submitted through these systems.
WebRezPro is also used to assist us with communications throughout the guest experience.
This includes automated emails such as:
- Reservation confirmations
- Pre-arrival information
- Check-in instructions or reminders
- Information related to your stay
- Post-stay communications
These emails are considered transactional or guest-service communications related to your reservation and are separate from optional marketing newsletters.
Information processed through WebRezPro is also subject to WebRezPro’s applicable privacy practices and terms.
4. Email Newsletters and Constant Contact
The Dwellings uses Constant Contact to manage and send email newsletters and marketing communications.
Guests and website visitors may voluntarily subscribe to receive these communications. Past guests who have chosen to subscribe may continue receiving newsletters and promotional communications after their stay.
Depending on the information you provide, Constant Contact may process information such as:
- Name
- Email address
- Subscription status
- Email delivery information
- Email opens
- Links clicked
- Other interactions with our email campaigns
We may use this information to understand the effectiveness of our communications and provide subscribers with more useful and relevant content.
If Constant Contact website tracking technologies are enabled on our website, they may also use cookies or similar technologies to associate certain website activity with subscribers who interact with links contained in our emails.
Subscription to marketing communications is voluntary and is not required to make a reservation or stay at The Dwellings.
You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails.
Unsubscribing from marketing emails will not prevent you from receiving necessary transactional communications relating to an existing reservation or stay.
5. Cookies and Tracking Technologies
Our website uses or may use cookies, pixels, tags, scripts, local storage, and similar technologies.
These technologies help us:
- Operate and improve our website
- Understand website traffic
- Measure visitor engagement
- Determine how visitors find us
- Measure advertising performance
- Track reservations or other conversions
- Create advertising audiences
- Deliver and measure relevant advertising
Some technologies are necessary for website functionality, while others are used for analytics and advertising.
Depending on applicable law and the privacy controls available on our website, you may be able to accept, reject, or manage certain non-essential tracking technologies.
You can also configure your browser to block or delete cookies. Disabling certain technologies may affect some website functionality.
6. Google Analytics
We use Google Analytics to better understand how visitors interact with our website.
Google Analytics may collect information such as:
- Pages visited
- Time spent on the website
- Website interactions
- Browser and device information
- Approximate location information
- Referring websites or sources
- IP and related technical information
We use this information to analyze website traffic, understand how visitors use our website, identify opportunities to improve the website, and evaluate our marketing efforts.
Google may process information collected through Google Analytics according to its own privacy policies and data practices.
7. Google Ads and Conversion Tracking
The Dwellings uses Google Ads, including advertising conversion tracking technologies.
Google advertising technologies may use cookies, tags, or similar technologies to help us determine whether someone who interacted with one of our advertisements later took an action on our website, such as visiting particular pages or completing a reservation.
We may use this information to:
- Measure advertising performance
- Attribute reservations or other actions to advertising campaigns
- Improve advertising campaigns
- Understand which marketing efforts generate reservations
- Build or measure advertising audiences
- Deliver relevant advertisements where permitted
Google may collect and process information through these technologies according to Google’s own privacy policies and settings.
8. Meta Pixel
Our website uses the Meta Pixel, an advertising technology provided by Meta.
The Meta Pixel may collect information about visits and interactions with our website, such as:
- Pages viewed
- Website interactions
- Device and browser information
- Referring information
- Actions or conversions completed on the website
- Information used to measure or attribute advertising performance
We use Meta Pixel information to measure the effectiveness of advertising campaigns, understand how visitors interact with our website after viewing or clicking an advertisement, create advertising audiences, and improve our marketing.
Meta may process information collected through the Meta Pixel according to its own privacy policies and user settings.
9. Advertising and Remarketing
Google, Meta, and other advertising providers may use cookies, pixels, or similar technologies to help us measure advertisements or show advertisements to people who previously interacted with our website.
This may include what is commonly referred to as remarketing or retargeting.
Depending on your location and applicable law, you may have the right to limit or opt out of certain targeted or cross-context behavioral advertising practices.
You may also be able to manage advertising preferences directly through Google, Meta, your browser, or your device settings.
10. How We Share Information
We do not sell guest contact information as a mailing list.
We may disclose personal information to service providers that help us operate The Dwellings, including:
- WebRezPro and reservation technology providers
- Payment processors
- Constant Contact
- Meta
- Website hosting and technology providers
- Analytics providers
- Advertising providers
- Customer service and communication providers
- Rewards or loyalty program providers
- Professional advisers such as attorneys and accountants
These providers may process information as necessary to provide their respective services and according to their applicable terms and privacy practices.
We may also disclose information when required by law, legal process, court order, or government request, or when reasonably necessary to protect the rights, safety, property, or security of The Dwellings, our guests, or others.
Information may also be transferred in connection with a merger, acquisition, financing, restructuring, sale, or transfer of some or all of our business or assets.
11. Third-Party Websites and Services
Our website may contain links to or integrations with third-party websites and services, including reservation platforms, rewards programs, travel resources, social media platforms, maps, review websites, and local activity providers.
Once you leave our website or interact directly with a third-party service, that provider’s privacy practices apply.
The Dwellings is not responsible for the privacy, security, or content practices of third-party websites or services.
12. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, misuse, or destruction.
However, no website, electronic transmission, database, or online storage system can be guaranteed to be completely secure.
13. Data Retention
We may retain personal information for as long as reasonably necessary to:
- Manage reservations and guest relationships
- Maintain transaction and business records
- Provide customer service
- Maintain marketing subscription preferences
- Meet accounting and tax requirements
- Resolve disputes
- Enforce agreements
- Prevent fraud
- Comply with applicable laws
Retention periods may vary depending on the type of information and the purpose for which it was collected.
14. Your Privacy Choices
Depending on where you live and applicable law, you may have rights regarding your personal information.
These may include the right to request:
- Access to personal information we maintain about you
- Correction of inaccurate personal information
- Deletion of certain personal information
- Information regarding how personal information is used or disclosed
- A copy of certain personal information
- Withdrawal of consent where processing is based on consent
- Opt-out from certain advertising or data-sharing practices
We may need to verify your identity before fulfilling certain privacy requests.
You may unsubscribe from our email marketing at any time using the unsubscribe link contained in our marketing emails.
You may also manage certain cookies and tracking technologies through your browser, device, advertising platform settings, or any privacy controls provided on our website.
15. Children's Privacy
The Dwellings is a family-friendly property, but our website and reservation services are intended for adults making travel arrangements.
We do not knowingly collect personal information directly from children under 13 through our website without appropriate parental or guardian consent.
If you believe a child has provided personal information to us without appropriate consent, please contact us.
16. Visitors From Outside the United States
The Dwellings is located in Utah, United States, and our website and business systems are operated in or from the United States.
If you visit our website from another country, your information may be transferred to, stored in, or processed in the United States or other jurisdictions where our service providers operate.
Privacy laws in those jurisdictions may differ from the laws where you live.
17. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our website, technology, services, business practices, or legal requirements.
When changes are made, we will update the Last Updated date at the top of this page.
We encourage visitors to review this Privacy Policy periodically.
18. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or would like to submit a privacy-related request, please contact:
The Dwellings at River Rock
452 South State Street
La Verkin, Utah 84745
Phone: (435) 525-2441
Email: reservations@thedwellings.co
